What are some landing page examples?
1 Lead generation Landing pages:
- Driving anonymous web traffic to your webpage is just the first part of the equation. By capturing the name and email address of your prospective customer, you’re able to proactively reach out and nurture your new lead until he or she is ready to buy.
- By building your email list and collecting qualified leads, landing pages enable you to feed your marketing funnel and grow your business.
2 Sales pages:
- Sales pages are a particular kind of landing page that are solely dedicated to selling a product or service and collecting revenue. Ideally, sales pages are used to transform warm leads into customers and customers into repeat buyers.
- The length of your sales page is typically determined by the price point, your audience’s familiarity with your offer, and the complexity of the offer itself. The more familiar your audience is with your offer and the lower the barriers to purchase, the shorter your sales page can be.
3 When it’s time for action, use a call to action:
- The purpose of a landing page is to generate leads and nurture your audience throughout their customer journey. Those landing pages that convert most consistently are ones that use a clear, compelling call to action.
4 Common landing page calls to action include:
- Subscribe to a newsletter, blog, or email list
- Download a piece of content, ebook, comprehensive guide, or white pages report
- Register for live or digital events, such as a webinar or conference
- Purchase a product or service
- The call to action on your landing page depends on the end result you want from the funnel. Click to find out when to use a landing page in your marketing campaigns to reach your key business objectives.
Are you wondering: how can I create landing page?
- Create a high-converting landing page in a few simple steps!
- Start with an expert-designed landing page template
- Name your landing page
- Customize your page with your unique branding and content
- Include a powerful call-to-action
- Preview your page for multiple device sizes
- Prepare your page with SEO settings (meta description and title) as well as social open graph.
- Publish your page
- Watch the leads roll in!
What is Leadpages? A Quick Overview:
Leadpages is an online tool designed to help you generate leads with the traffic you work so hard to get.
Their main attraction is the landing page builder. Does it suck? No, Quite the opposite, actually. Out of the 10 landing page builders we like here, the Leadpages builder is arguably the easiest to use.
And it has a great user interface! You drag and you drop and you edit your content in real time.
How To Create A Landing Page With Leadpages?
The interface is impressive and professional. The first thing it prompted me to do was to choose from several professional templates. Choosing a template is easy, especially by using filters like: Conversion rate, newest templates, popular templates.
Page type: About, Newsletter sign-ups, Sales, Thank you page, etc.
Style: Bold, Colorful, Dark, Light, Minimal, Elegant, etc.
Industry type: Business & Marketing, Creative Services, Education, Travel, etc
Colour: Purple, Blue, Green, Red, etc.
I made the selections and went ahead with giving my page a name that won’t be visible to my visitors. Leadpages has an easy-to-use drag-and-drop editor. Every single element can be added without any difficulty.
The first thing I did was add my logo. You have many options to customize it. You can choose to add an on-click pop-up, a Calendely pop-up, a Jump to a page section, a link to a URL, a Landing page, or a no-link option. To avoid distraction, I chose not to add any links.
However, while I could change the size of my logo, I couldn’t change its placement. Since it is a template, changing the position of any element (logo, form, etc.) was also not possible. I would have liked more freedom to rearrange the components on my page.
Now, let’s talk about the widgets. A lot of the major editing options are hidden and can take a while to figure out.
You can see a few options on the left side of the editor. These include layout, widgets, sections, page style, tracking, and analytics. Next, let’s talk about each section and how appropriate it is to build a presentable landing page.
- Page Layout: Here you can decide on the sections you want to add or delete. You can further style the sections by adding or deleting the columns and rows. It is also possible to change the background image, color, padding, height, border, etc. I was impressed to see another addition you can further style the section by choosing a device-specific display. This means that a particular section on your landing page will look different on a phone, tablet, or Desktop. Unlike Landingi, Wix, and Mailchimp. Leadpages lets you customize for tablets as well. Moreover, you can control the time of display of each section.
- Sections: This is where you can choose to add the kind of section you want, like About, Hero, Logo, Testimonial, Pricing, Features, etc. For example, if you want, you can add a testimonial section to your page, but I don’t recommend it. These additions can be helpful when you’re making a website. But, they will be too much for a landing page.
- Widgets: This is where you can find the building blocks of your landing page. You can add text, images, videos, custom CSS, HTML embed, social share button, social like button (like Facebook like icon), icons, line, progress bar, buttons, etc.
These are the usual elements that are available in most of the landing page builders.
Leadpages’ integration with Calendly and OpenTable Embed will allow you to directly schedule a meeting and make bookings/reservations. If you are into a business like a restaurant or an online booking company then you can greatly benefit from these integrations.
Leadpages Pricing
To create a landing page you need to sign up with your card details. Leadpages has a 14-day free trial, but you’ll need to fill up your card details and choose a plan, to even access that.
Curious how much Leadpages cost? It has three plans: Standard, Pro, and Advanced.
The standard plan is for $27/month, Pro for $59/month, and Advanced for $239/month. For novice marketers, the standard plan fares well. The Pro plan is good for online sales and payments, Opt-in text campaigns, etc. The advance plan is best for a one-on-one Quick Start call and other advanced integrations.
Why Digital Marketers Love Leadpages So Much?
More than just landing pages — you can build email popups, notification bars, and even entire websites.
Over a hundred templates that require little editing.
Easy A/B testing you can setup in minutes.
Get analytical with the detailed reports.
Integrates with all the top marketing and sales software like Mailchimp and Infusionsoft.
You can host everything on their servers — this will help you keep your website speed high and mighty.
Leadpages will get you started right away and will walk you through the process of creating your first landing page (etc).
These are just bits and pieces.
Let’s go in-depth!
WHY YOU WILL LOVE LEADPAGES?
One of the best things about Leadpages is that they get you started as soon as you finish signing up for an account. And right now, you can get in here for FREE.
The first thing you do is your create a subdomain where you will publish all your landing pages, optin forms, etc.
Then you have a choice to build a landing page, popup optin form, an alert bar, or even an entire website.
Whatever you decide you create, Leadpages makes it easy for you by providing you with a wide range of templates and a frontend drag and drop editor. We’ll dive into both of them below.
Final Thoughts On Leadpages
Leadpages won’t let you down in terms of creating basic landing pages with powerful integrations, easy split testing, and analytics. However, if you are looking for a CTR improvement software like Clickfunnels, Instapage, or Unbounce, then Leadpages has little to offer.
DISCLAIMER:
NOTE that this article contains affiliate links which means I will get a little commission when you buy a product but that will not in any way add up to the price of the product.
